- The consulting giant targets crypto-related advisory and audits.
- A crypto-friendly U.S. regulatory environment is enabling large professional services firms to scale digital asset and tokenization offerings.
PricewaterhouseCoopers (PwC), one of the big four accounting firms, is expanding its involvement in the crypto sector, Financial Times reports. This move comes as U.S regulations became clearer and more supportive.
PwC aims to deepen its audit and consulting services for crypto investors, with a focus on stablecoin and tokenization. According to Paul Griggs, PwC U.S Senior Partner and CEO, recent regulatory developments, including the passage of the GENIUS Act, have increased confidence in adopting and scaling digital asset services.
These changes provide a clearer framework for institutions to work with crypto, reducing the compliance and risk challenges that previously kept major firms cautious.
PwC is exploring the use of stablecoin to improve payment efficiency, especially for faster and more programmable settlement systems. The firm’s renewed push follows a wider shift towards a more crypto-friendly regulatory tone in the U.S, which has improved prospects for stablecoin, tokenization, and related financial infrastructure.
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PwC’s Crypto Expansion: Who Comes Out Ahead?
PwC’s expanded crypto services are poised to benefit a broad set of players, including corporates and traditional financial institutions. The firm will help these enterprises navigate tokenization and regulatory frameworks to streamline cross-border payments and treasury operations.
Paul Griggs shared in a statement,
“We feel a responsibility to be hyper-engaged on both sides of the business. Whether we are doing work in the audit space or doing work in the consulting arena, we do all the above in crypto. We see more and more opportunities coming our way.”
His statement reflects demand from diverse institutional clients. Fintechs and fund managers are expected to benefit from advice on risk, compliance, and asset tokenization, reducing friction and unlocking liquidity in previously illiquid markets.
Governments and regulators are also projected to tap expertise to build compliant digital asset infrastructures and policymaking frameworks.
