Dior, the renowned French fashion brand, has joined the blockchain revolution by introducing a fresh collection of men’s shoes. The new line incorporates an exclusive online verification system that utilizes blockchain encryption.
Dior’s B33 sneaker, created by Kim Jones for the Men’s Fall 2023 collection, is set to make its debut. The shoe, featuring a blend of mohair and Dior’s iconic Oblique pattern, will be available exclusively online on July 6, with a limited release of just 470 pairs.
Dior will link each shoe pair to a corresponding digital twin, an NFT minted on the Ethereum blockchain. Dior will link each shoe pair to a corresponding digital twin, an NFT minted on the Ethereum blockchain. The cost of each shoe pair will be $1,350.
More with Dior
After introducing the exclusive NFT-matched sneakers, Dior will introduce six more variations of the B33. These styles will feature an NFC chip embedded in the right foot’s sole but won’t be accompanied by a digital twin NFT.
The NFC chip will link to an encrypted key, granting access to a personalized and secure online platform. This platform will offer digital certificates of authenticity for each shoe owner and undisclosed dedicated services. The price range for these pairs will be between $1,000 and $1,100.
