- Cronos Tokens will reportedly be added to Truth Social and Truth+ reward systems.
- The deal is reportedly part of a broader digital asset strategy that includes a planned treasury venture and potential ETFs.
Trump Media has completed a $105 million acquisition of Cronos tokens in a cash-and-stock deal with Crypto.com, marking one of its largest moves yet into the digital asset market. The company said the tokens will support future reward programs on Truth Social and Truth+.
According to a Friday note by Trump Media, The parent company of Truth Social, trading under the ticker DJT, acquired 684.4 million CRO tokens, equal to about 2% of the token’s circulating supply. Both firms confirmed the holdings will be subject to lock-up periods. DJT shares and CRO traded largely unchanged on Friday after the announcement.
Trump Media said it will keep the tokens in Crypto.com’s custody service and stake them to generate additional income. The company plans to integrate CRO directly into its social media platforms as a reward mechanism for users.
See Related: Swiss Financial Giant UBS Completes Credit Suisse Merger
Expanding Digital Asset Strategy
The agreement is part of a broader partnership between the two companies. “This move begins wider adoption efforts for CRO,” said Crypto.com CEO Kris Marszalek. Trump Media chair Devin Nunes described the token as a “versatile utility” for payments and transfers.
In addition to the purchase, the two firms are preparing to launch a digital asset treasury venture. Trump Media Group CRO Strategy, announced last month, is planning a SPAC merger designed to acquire up to 19% of CRO’s circulating supply.
The transaction underscores Trump Media’s push deeper into crypto markets. The firm has disclosed plans for exchange-traded funds and other managed investment products tied to digital assets. Its latest quarterly report also showed bitcoin holdings valued at $2 billion.
By combining a $105 million CRO acquisition with plans for a dedicated treasury, Trump Media is signaling that its expansion into digital assets is set to accelerate.
